Please remember, when you are trying to purchase protein bars, it is important to consider that the manufacturer is not necessarily trying to deceive you, and in some cases may actually be a bad manufacturer. This is a good place to start if you are looking for a protein bar that is made by a reputable company. For those of you looking to purchase your protein bar from a company that has the "best" label, it is better to shop around. Some people are allergic to gluten. It is important to find an protein bar with a low gluten ingredient list, as that will help reduce the amount of gluten that gets in the mouth and can be harmful to your body. The FDA has not approved this brand of protein bar. For those of you who love peanut butter, please remember, there is a chance that the manufacturer may be using peanuts from another country or supplier that have been genetically modified (GM). Please don't buy from companies that have this type of ingredient. Protein bars can be manufactured in a variety of ways and in varying degrees. Some companies will use natural ingredients, while others will use modified ingredients, such as modified rice.